Note 01Rate card
A sponsored post on a tier-one outlet costs $5,000 to $7,000.
Per post, per outlet, one time.
The social PR agency
One post.The whole network.
For the leaders behind the world's most innovative brands in crypto. Your brand's news and your leaders' quotes, pushed across our outlet network, every pickup priced. Bigger packages put your leaders on shows and stages.
00:00:00:00
5am, an idea worth saying
Scroll
How a story travels
You post once,
We push it across the whole network,
Every pickup is logged
You post once,
from your own account.
We push it across the whole network,
person to person.
Every pickup is logged
and priced in dollars.
The Foundly networkOutlet desks across crypto, finance,
tech, AI and robotics news
tech, AI and robotics news
Illustrative. Demo account Northwind, last 90 days.~$0across 7 outlets and 19 pickups
Outlet desks in the network.
Every story is pushed across our outlet network, covering crypto, finance, tech, AI and robotics news. These are some of the desks in it.The math
Paid placement wears a label.
Four notes from the desk on what readers trust, and what they skip.
Note 02The label
It runs under a Sponsored label. Readers see it and scroll past.
The tag tells the reader exactly what it is.
Note 03The pickup
A pickup is a story an editor chose to run. It reads as news.
It carries the outlet's own credibility.
Note 04Foundly
Foundly pickups are organic. We never pay outlets.
Every pickup logged and priced at the outlet's own rate.
A sponsored postA Foundly pickup
LabelMarked Sponsored or Paid partnershipNone. The outlet runs it as news
ReachOne outlet, one timePushed across the whole outlet network
CredibilityReaders discount it on sightCarries the outlet's own authority
ProofA screenshotEvery pickup logged and priced on your dashboard
A story, start to finish
From one draft to the main stage.
Six chapters. Every story we run follows the same arc, and bigger packages carry it all the way.
01
Idea.
It starts as a draft, usually written late and usually too excited.
announcement-draft.txt
02
Narrative.
The desk rewrites it the way outlets publish, with the number first and the source underneath.
announcement-draft.txt
N
Northwind ✓@northwind · 9:02 AM
Northwind processed $1.2B in stablecoin volume in September, up 3.4x quarter on quarter.
Active wallets crossed 410,000 for the first time.
Source: Northwind dashboard, verified on Dune
Number first, sourced, posted from your own account.
03
Distribution.
You post it from your own account. The same morning, we push it person to person to the editors and social managers across our outlet network.
NPosted by @northwind · 9:02 AMPushed across the network
person to personLive
person to personLive
04
Virality.
When a desk runs it, the story reaches everyone who follows that outlet, and the next desk sees it moving.
0impressions across all pickups
05
Adoption.
Every pickup lands on your dashboard, priced at what the same placement would cost as a sponsored post.
~$0earned in 90 days, at outlet rate-card
1.3M impressionsMindshare 71/1007 outlets19 pickupsRank #38
Illustrative. Demo account Northwind.06
World stages.
Bigger packages take your leaders further, onto the shows your market watches and the stages it travels to.
Pickups + ShowsFeatures for your key execs on the shows
From the feed to the main stage.
The partner dashboard
Every pickup, in dollars.
Each partner gets a private dashboard at app.foundly.vc. These are real screens from the demo account.
app.foundly.vc
app.foundly.vc
app.foundly.vc
app.foundly.vc
app.foundly.vc
Demo account Northwind. Illustrative data.
The benchmark
The leaders your people are measured against.
Founders across crypto, AI, robotics, finance, tech and SaaS, with their reach on X. They are public figures shown as the benchmark, and they are not Foundly clients.
Benchmark only. Public figures, not Foundly clients.Drag, scroll or use the arrow keys
Packages
Start with pickups. Add the stage.
Every package runs on the same desk and the same outlet network. Each one includes the one before it.
Pickups
For the brand and its leaders
- Brand news, and your execs' quotes and statements about it
- Every post shaped by the desk, posted from your own accounts
- Pushed across the full outlet network the same day
- Every pickup logged and priced on your dashboard
- Monday report and quarterly review
Pickups + Shows
For leaders who should be heard
- Everything in Pickups, plus
- Features for your key execs on the shows and podcasts your market follows
- Interviews with outlet writers and hosts
- Prep notes before every appearance
- Shows and channels we pitch include The Scoop, Chain Reaction, Empire, Unchained, Crypto Banter, Altcoin Buzz, Kyle Chassé and Miles Deutscher
Full media
For launches and big moments
- Everything in Pickups + Shows, plus
- Speakerships for your key execs at major conferences
- Wider press outreach beyond the social desks
- A launch plan built around your calendar
Apply for a seat
Scope is set on the first call. Three-month minimum on every package.
Twenty seats
Twenty partner seats, across every package.
Three-month minimum. Scope set on the first call. Every story is handled personally, by people with direct lines to the desks, and twenty is the number we can serve properly. When the seats are full, new partners join the waitlist.
3 months
Minimum engagement
Pickup compounds. Desks learn your name, your numbers get repeated, and the second quarter outperforms the first.
Every story
No per-post fees
There is no quota on your news. If it is a story, it goes through the desk, shaped and pushed the day it is ready.
Full view
No promises we can't keep
Editors decide what they run, so nobody honest can guarantee coverage. We guarantee the work, and you see every result on your dashboard.
Track record
We ran the desk. Now we work it for you.
Foundly is led by the former Head of Social at Cointelegraph. We know what outlet desks pick up because we were the ones picking it. These are numbers from accounts we have grown personally.
Kyle Chassé@KyleChasse · Founder, PAID Network
K followers
Grew from 40K to 300K followers on X, plus 100K+ on YouTube, unlocking multi-million-dollar deals and global speakerships.
+M followers
Added one million followers to Cointelegraph's audience in 18 months as the engine behind its social growth.
M impressions
Took monthly impressions from 18M to 200M in six months. An 11× jump in reach without paid spend.
Questions
The straight answers.
Our outlet network across crypto, finance, tech, AI and robotics news, including Cointelegraph, CoinDesk, The Block, Decrypt, Watcher Guru, Blockworks and Bitcoin Magazine. Strong stories also travel to the big tech, AI and robotics pages on Instagram, which credit the leader's original post. Ask us for the full list on the first call.
Pickups is the core: every story shaped, posted from your account, pushed across the full outlet network and priced on your dashboard. It covers your brand news and your execs being picked up for quotes and statements about it. Pickups + Shows adds features for your key execs on the right shows, podcasts and creator channels, for example The Scoop, Chain Reaction, Empire, Unchained, Crypto Banter, Altcoin Buzz, Kyle Chassé and Miles Deutscher. Full media adds conference speakerships and wider press. Scope is set on the first call.
No. We never pay outlets, editors or social managers to run anything, and nothing we work on carries a Sponsored label. Outlets run your story because it is news. You pay Foundly for the work and the network behind it.
No, and be careful with anyone who does. Editors decide what they run. We guarantee the work: every story shaped for pickup, put in front of the right desks the same day, and every result logged on your dashboard.
Each outlet post or article is priced at that outlet's going rate for a sponsored post. It is what the same placement would have cost you as an ad, which is the fairest way to compare.
The brand itself, or anyone you want known: founder, CEO, CTO, head of research, ecosystem lead. Many partners run two or three people through the program at once.
Recognition builds over time. A desk that has run your numbers once is more likely to run them again, so results grow quarter over quarter.
Every story is handled personally, by people with direct lines to the desks. Twenty is the number we can serve properly without diluting the network for anyone.
Your news, early. A short onboarding call, one point of contact, and a heads-up before launches and data drops so the push is planned ahead of the launch.
Apply
Twenty seats.
Tell us who you are and what you are shipping next. We reply within two days with the outlets that should be covering you and where you stand today.