Brands won the last cycle. Founders will win the next.
Foundly turns crypto founders and senior execs into the most quoted, followed and booked voices in the industry: on X, on LinkedIn, in Bloomberg, and on the main stage.
Founder mindshare index▲ 12.4%Quoted in Bloomberg ×3 this weekMonthly partner impressions 250M▲Token2049 keynotes secured 7LinkedIn followers added +186K▲ 22%Brand-account reach −34%▼ fallingCNBC appearances booked 2Earned media value $4.7M▲ 15%
Founder mindshare index▲ 12.4%Quoted in Bloomberg ×3 this weekMonthly partner impressions 250M▲Token2049 keynotes secured 7LinkedIn followers added +186K▲ 22%Brand-account reach −34%▼ fallingCNBC appearances booked 2Earned media value $4.7M▲ 15%
Track record
We've done this before. At scale.
Numbers from accounts and brands we've personally grown. Not agency mood boards. Today we generate 250M+ impressions a month for our partners.
X · YouTube
Kyle Chassé@KyleChasse · Founder, PAID Network
40K followers
Grew from 40K to 300K followers on X, plus 100K+ on YouTube, unlocking multi-million-dollar deals and global speakerships.
Audience growth
+0M followers
Added one million followers to Cointelegraph's audience in 18 months as the engine behind its social growth.
Monthly reach
18M impressions
Took monthly impressions from 18M to 200M in six months. An 11× jump in reach without paid spend.
Live founder mindshare
Attention is the new market cap. Where do you rank?
Founder Mindshare Index · Top protocols30d
Run your name through the index.
Type your name or X handle. We'll estimate your current mindshare percentile against founders of crypto's top protocols by market cap, and show you the gap we close.
Scored on four pillars: Reach 30% · Engagement 20% · Earned media 30% · Share of conversation 20%. Indexed to the cycle's leading founder voice, built from live scraping of X and tier-1 outlets.
0 /100
est. percentile—
The era of growing brand accounts is over. Institutions quote people. Conferences book people. Capital follows people. Your protocol's most undervalued asset is the person who built it.
The Foundly method
Social PR, engineered like a protocol.
Five compounding loops. Each one feeds the next. We run the entire stack so you can keep shipping.
No. 1 · Narrative
Position the founder, not the product
We mine your story, contrarian takes and category POV into a narrative institutional media actually wants. One sharp thesis beats fifty feature threads.
No. 2 · Authority content
X and LinkedIn, run as one machine
Daily founder-voice content engineered for the algorithm on X and for decision-makers on LinkedIn. Written with you, never generic, always compounding.
No. 3 · Earned media
Get quoted where capital reads
We pitch you as the go-to expert source to Bloomberg, CNBC, Reuters, CoinDesk and The Block, with rapid response commentary on every market-moving story.
No. 4 · Stages
From side-event panels to main-stage keynotes
A speakership pipeline across Token2049, Consensus, EthCC, Permissionless and Davos fringe, sequenced so each stage is bigger than the last.
No. 5 · Compounding
Mindshare flywheel, measured weekly
Followers, share-of-voice, earned media value and inbound deal flow tracked in one dashboard. When mindshare moves, everything downstream moves with it.
Written with the founder, in the founder's voice, engineered for the algorithm on X and for decision-makers on LinkedIn.
Marc Shawn Brown ✓@MSBIntel · 2h
Crypto marketing spend this year: $12-15B.
Amount that goes to brand accounts nobody quotes: most of it.
Meanwhile every Bloomberg story, every Token2049 keynote, every ETF allocator call features a person.
Brands won the last cycle. Founders will win the next one.
482 replies2.1K reposts11.4K likes2.4M views
Founder voice · pinned manifesto
Marc Shawn BrownFounder, Foundly · Social PR for crypto founders · 1w
The most undervalued asset in crypto isn't a token. It's the person who built it.
I grew Cointelegraph's audience by one million followers in 18 months, and took monthly impressions from 18M to 200M in six months.
What that taught me: the brand account was never the engine. People were. Every institutional pickup traced back to a person saying something sharp at the right moment. …see more
1,284 reactions312 comments96 reposts
LinkedIn essay · institutional reach
Kyle ChasséClient receipt · 18 months
+650%
40K → 300K followers on X. Organic, founder voice only.
For CTOs, co-founders and senior execs starting from a quiet profile. We install the content machine and get your first institutional quotes on the board.
Founder narrative + positioning sprint
Daily X programme, weekly LinkedIn essays
First-tier crypto media placements
Monthly mindshare report
Mindshare · for protocol founders
Own the conversation
Our core program. Full-stack social PR: content, earned media, rapid-response commentary and a speakership pipeline, run by the team behind 300K-follower founder accounts.
Everything in Voice, at twice the cadence
Bloomberg / CNBC / Reuters source pitching
Token2049, Consensus & EthCC speaking pipeline
Weekly share-of-voice dashboard
Icon · by invitation
Become the category
For founders ready to become the face of their vertical. Documentary-style content, op-eds in tier-one finance press, keynote tours and book-level narrative projects.
Dedicated editorial + video pod
Tier-one op-ed and profile placements
Global keynote tour management
Quarterly board-ready brand-equity report
Get noticed.
We work with a maximum of 12 founders at a time, drawn from crypto's top protocols by market cap. Tell us who you are and we'll send your mindshare audit within 48 hours.
No retainers pitched on the first call. Just your numbers, your gaps, and the plan.