Social PR for crypto's top protocols

Brands won the last cycle. Founders will win the next.

Foundly turns crypto founders and senior execs into the most quoted, followed and booked voices in the industry: on X, on LinkedIn, in Bloomberg, and on the main stage.

Founder mindshare index▲ 12.4% Quoted in Bloomberg ×3 this week Monthly partner impressions 250M Token2049 keynotes secured 7 LinkedIn followers added +186K▲ 22% Brand-account reach −34%▼ falling CNBC appearances booked 2 Earned media value $4.7M▲ 15%
Track record

We've done this before. At scale.

Numbers from accounts and brands we've personally grown. Not agency mood boards. Today we generate 250M+ impressions a month for our partners.

X · YouTube
Kyle Chassé
Kyle Chassé@KyleChasse · Founder, PAID Network
40K followers

Grew from 40K to 300K followers on X, plus 100K+ on YouTube, unlocking multi-million-dollar deals and global speakerships.

Audience growth
Cointelegraph
+0M followers

Added one million followers to Cointelegraph's audience in 18 months as the engine behind its social growth.

Monthly reach
Cointelegraph
18M impressions

Took monthly impressions from 18M to 200M in six months. An 11× jump in reach without paid spend.

Live founder mindshare

Attention is the new market cap. Where do you rank?

Founder Mindshare Index · Top protocols 30d

Run your name through the index.

Type your name or X handle. We'll estimate your current mindshare percentile against founders of crypto's top protocols by market cap, and show you the gap we close.

Scored on four pillars: Reach 30% · Engagement 20% · Earned media 30% · Share of conversation 20%. Indexed to the cycle's leading founder voice, built from live scraping of X and tier-1 outlets.

0 /100
est. percentile

The era of growing brand accounts is over. Institutions quote people. Conferences book people. Capital follows people. Your protocol's most undervalued asset is the person who built it.

The Foundly method

Social PR, engineered like a protocol.

Five compounding loops. Each one feeds the next. We run the entire stack so you can keep shipping.

No. 1 · Narrative

Position the founder, not the product

We mine your story, contrarian takes and category POV into a narrative institutional media actually wants. One sharp thesis beats fifty feature threads.

No. 2 · Authority content

X and LinkedIn, run as one machine

Daily founder-voice content engineered for the algorithm on X and for decision-makers on LinkedIn. Written with you, never generic, always compounding.

No. 3 · Earned media

Get quoted where capital reads

We pitch you as the go-to expert source to Bloomberg, CNBC, Reuters, CoinDesk and The Block, with rapid response commentary on every market-moving story.

No. 4 · Stages

From side-event panels to main-stage keynotes

A speakership pipeline across Token2049, Consensus, EthCC, Permissionless and Davos fringe, sequenced so each stage is bigger than the last.

No. 5 · Compounding

Mindshare flywheel, measured weekly

Followers, share-of-voice, earned media value and inbound deal flow tracked in one dashboard. When mindshare moves, everything downstream moves with it.

Where our founders get seen

Bloomberg logoBloombergCNBC logoCNBCReuters logoReutersFortune logoFortuneCoinDesk logoCoinDeskThe Block logoThe BlockCointelegraph logoCointelegraphAxios logoAxios
Token2049 logoToken2049Consensus logoConsensusEthCC logoEthCCPermissionless logoPermissionlessBreakpoint logoBreakpointDavos logoDavosBlockworks logoBlockworksDL News logoDL News
The feed

This is what founder-led looks like.

Written with the founder, in the founder's voice, engineered for the algorithm on X and for decision-makers on LinkedIn.

Marc Shawn Brown
Marc Shawn Brown @MSBIntel · 2h

Crypto marketing spend this year: $12-15B.

Amount that goes to brand accounts nobody quotes: most of it.

Meanwhile every Bloomberg story, every Token2049 keynote, every ETF allocator call features a person.

Brands won the last cycle. Founders will win the next one.

482 replies2.1K reposts11.4K likes2.4M views

Founder voice · pinned manifesto

Marc Shawn Brown
Marc Shawn BrownFounder, Foundly · Social PR for crypto founders · 1w

The most undervalued asset in crypto isn't a token. It's the person who built it.

I grew Cointelegraph's audience by one million followers in 18 months, and took monthly impressions from 18M to 200M in six months.

What that taught me: the brand account was never the engine. People were. Every institutional pickup traced back to a person saying something sharp at the right moment. …see more

1,284 reactions312 comments96 reposts

LinkedIn essay · institutional reach

Kyle Chassé
Kyle ChasséClient receipt · 18 months
+650%

40K → 300K followers on X. Organic, founder voice only.

+100K YouTubeGlobal speakerships8-figure deal flow
Programs

Three ways in. One outcome.

Voice · for rising execs

Build the voice

For CTOs, co-founders and senior execs starting from a quiet profile. We install the content machine and get your first institutional quotes on the board.

  • Founder narrative + positioning sprint
  • Daily X programme, weekly LinkedIn essays
  • First-tier crypto media placements
  • Monthly mindshare report
A voice growing in amplitude from week 1 to week 12
Mindshare · for protocol founders

Own the conversation

Our core program. Full-stack social PR: content, earned media, rapid-response commentary and a speakership pipeline, run by the team behind 300K-follower founder accounts.

  • Everything in Voice, at twice the cadence
  • Bloomberg / CNBC / Reuters source pitching
  • Token2049, Consensus & EthCC speaking pipeline
  • Weekly share-of-voice dashboard
A network of voices with yours at the center
Icon · by invitation

Become the category

For founders ready to become the face of their vertical. Documentary-style content, op-eds in tier-one finance press, keynote tours and book-level narrative projects.

  • Dedicated editorial + video pod
  • Tier-one op-ed and profile placements
  • Global keynote tour management
  • Quarterly board-ready brand-equity report
A spotlight on one keynote speaker

Get noticed.

We work with a maximum of 12 founders at a time, drawn from crypto's top protocols by market cap. Tell us who you are and we'll send your mindshare audit within 48 hours.

No retainers pitched on the first call. Just your numbers, your gaps, and the plan.